MAM
Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015
MUMBAI: GroupM’s Mindshare India has won several new accounts in the first four months of 2015, predominantly in the ecommerce and digital industries.
The account wins amount to over Rs 700 crore in new business for the agency. The new accounts include the digital mandate for Snapdeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment and TTK Skore to name a few.
Saavn co-founder and executive chairman Paramdeep Singh said, “As a category leader in the music streaming space, Saavn was looking for a befitting partner, who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimize media spends. The Mindshare team has exceptional experience in strategic and dynamic planning which is the need of the hour and we believe this association will help Saavn achieve our business ambitions.”
PayU CEO Nitin Gupta said, “In Mindshare we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world class brand.”
Speaking on the new account wins, Mindshare South Asia CEO Prasanth Kumar, who took on the mantle in March this year, added, “We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients especially in the ecommerce and digital industry. We are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market- The Loop at Mindshare is one such example. Mindshare also includes a full service digital and social media agency to ensure seamless planning across all media for brand campaigns.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
