MAM
Mindshare and HUL partnership dominate Emvies 2016
MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again.
For the second year in succession, the WPP group outfit walked away with the Agency of the year Emvies award with a solid unbeatable 395 points in its bag. That was courtesy the eight gold, 18 silver and fifteen bronze metals it pocketed.
There are no prizes for guessing who the client of the year was: Hindustan Unilever.
With seven bronze, fifteen silvers and 11 golds, Hindustan Unilever maintained a massive lead over everyone else with its 310 point tally.
Straggling several laps behind was PepsiCo with just 75 points; yes, that’s how one sided Emvies 2016 results were. But to Pepsico’s credit, it along with GroupM, snared the grand Emvie for Best Integrated Campaign in Consumer Products : ‘when consumers became co marketers.’
Surprisingly, Mindshare did not take its Emvie wins lightly, considering the fact that it had already bagged the Cannes Lions 2016 Grand Prix with its work on Brooke Bond Red Label Six Pack Band. Theirs were the loudest cheers heard during the evening.
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| The Pepsico-Mindshare combine pocketed the Grand Emvie |
If one were to go by metal tally, the second best media agency at Emvies 2016 was Lodestar UM with six gold, three silver statuettes and three bronze. Its point tally: a pale 135.
The third placed agency – though it tied with Lodestar on the points tally of 135 – was Maxus with four gold, five silver and five bronze.
Commenting on the wins Mindshare south Asia CEO Prasanth Kumar said: “The awards are a direct result of the effort and hard work put in by each and everyone in the team. We at Mindshare believe in recognizing our employees’ skills and commitment, which is further driven to a level of aspiration that leads to rewarding experiences such as the Emvies. Winning these awards by such a large margin is not only a testimony to our accomplishments so far, but also significantly adds to the quality of service we intend to deliver. Creating ground-breaking innovations and strategies has been Mindshare’s forte and this has kept us at the forefront in the industry.”
Added GroupM south Asia CEO CVL Srinivas: “GroupM agencies have had a dream run at the Emvies this year like most other years. I must first of all congratulate our clients who push us to keep raising the bar year after year. Clients who believe in innovation and back our teams to take risks are the ones who win and in turn help us win. Our teams have worked very hard to keep delivering client delight year after year. We have a strong HR and Talent management culture at GroupM and on days like this we realize how important it is to keep the focus on talent development.”
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Hindustan Lever walked away with the client of the year Emvie |
“In today’s day and age of extensive media exposure, the greatest challenge is to create clutter breaking communication that is impactful, optimal and delivers the brand message,” exclaimed Emvies committee chairperson Punitha Arumugam. “ As always this year too at the EMVIES we have seen works by media agencies that have not only been pioneering and engaging but also helped change mindsets and helped drive resonance for the brand.”
“The response to EMVIES this year have been the highest ever with record number of entries clearly indicative of popularity of the awards,” pointed out EMVIES Committee co-Chairperson Vikas Khanchandani, “The works entered has been extremely encouraging and impactful showcasing the changing dynamics of both clients and agencies towards curating campaigns through content to deliver ROI, outreach and execution scale.”
In his welcome address, The Advertising Club President Raj Nayak said “In its 16th year. The EMVIES has grown from strength to strength and this year has established a new record in the number of entries. With a jury consisting of over 225 media professionals and clients with judging held across Mumbai, Bangalore and Delhi, this has been a mammoth exercise in making the process transparent.”
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
