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Milkmaid launches new TVC
MUMBAI: Nestlé Milkmaid, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts at home, with loved ones. The film highlights the rich, creamy and heartwarming experience that Milkmaid brings to every sweet creation. Conceptualised by BBH India, the TVC has been directed by acclaimed filmmaker Ram Madhvani.
The film also showcases Milkmaid’s new reusable pack, designed for everyday convenience. It allows consumers to use, store and reuse the product easily, encouraging effortless dessert-making at home.
Manav Sahni, Head, Dairy Business, Nestlé India, said, “Milkmaid enjoys a timeless legacy that lives on in kitchens across India. With every generation, it has reinvented itself while staying true to the promise of great taste. With this film, we celebrate the joy of homemade desserts and inform the consumers how Milkmaid, with its signature taste elevates their flavour.”
BBH India CCO Parikshit Bhattaccharya added, “It is always a delight to tell a new story for Milkmaid – the window to a world of desserts for Indian families for over a century. To add Yummazing next to the much-revered brand has been our privilege and we hope it adds to the shared vocabulary of mothers and kids while describing every dessert made with Milkmaid.”
For over a century, Milkmaid has inspired both traditional and contemporary dessert-making. With its creamy consistency and versatile usage, Milkmaid continues to help Indian families turn sweet moments into something truly Yummazing.
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‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
