MAM
Milestone on hiring spree
MUMBAI: Integrated OOH brand communications agency Milestone Brandcom has beefed up its staff, making 30 new appointments across senior and middle management positions.
The pimary areas of appointment are Milestone OOH And Milestone Connect as the company aims to enhance the service management and capabilities of the group.
The appointments at Milestone Connect include Ranbir Basses as business head and VP operations, Dhruv Jugran as group director brand communication, Swati Ratnakar as creative and content director planning, Yash Vardhan Verma as director brand communication and Gaurav Singh Chauhan as senior manager brand communications.
Milestone Brandom also got new joiners in the form of Kaushik Chakraborty as AVP client servicing and 360 integration and John Barretto as management supervisor.
Besides the new additions to the team, Ravi Ambrose who held the post of senior VP integration and new initiatives, has been given additional charge of South India operations with Prashant Mishra moving up as Milestone OOH regional head north.
The addition of industry professional and expansion of Milestone’s portfolio reflects the company’s capital efficiency and its commitment to business growth. The agency recently expanded its service portfolio, including Milestone Connect and Milestone Last Mile, with service opportunities to meet the evolving needs of clients.
Today Milestone Brandcom services close to 70 brands, some of which are Tata Docomo, Colors, McDonald‘s, Binani Cement, Viacom18, Axis Bank, L’Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.
Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, “In just two years we have reached a stage where we are one of the leading agencies in the country. We have already touched Rs 2 billion mark in turnover. This year we will try and offer our existing clients more solutions and we will continue to expand our services. We have been growing 100 per cent since the last two years, and this year is going to be no different!”
In the future too, Bhattacharya believes that Milestone Brandcom will continue to benefit owing to its diversification, superior industry talent and proactive approach to investment in the industry.
“I am glad to announce such an exciting force lined up aboard. We were looking to inject excitement into brand communication for our clients with unique brand experiences through consumer connect programs. With such boundless energy and young & enthusiastic team joining us, we are confident to take brand communication and consumer experiences to scale new heights”, added Bhattacharyya.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
