MAM
MikasaPly from the house of Greenlam Industries launches its first digital campaign
Mumbai: Greenlam Industries, a surfacing solution brand, has introduced its first digital campaign for its flagship brand- MikasaPly. The campaign will be promoted in the five different states of South India- Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka along with Goa and Puducherry.
In a market inundated with various options for home interiors, selecting the right choice of plywood selection can often be overwhelming. Addressing this common dilemma, the brand film tackles the prevalent issue consumers face when trying to select the right product in a saturated plywood market. It showcases a couple’s quest to find the perfect plywood for their cupboard, which is frequently interrupted by a character who humorously depicts the confusion in decision-making. The film culminates with the couple revealing MikasaPly – The No Nonsense Ply, a clear and efficient solution that simplifies the selection process.
Links to the films:
1 Hindi:
2 Kannada:
3 Malayalam:
4 Tamil:
5 Telugu:
The film has been released in five different regional languages- Hindi, Kannada, Malayalam, Tamil, and Telugu across prominent platforms like YouTube, Google Display Network, and Sun NXT (OTT platform).
Expressing her thoughts on the digital campaign, Parul Mittal, Director, Greenlam Industries, said, “With the release of the digital film for our plywood brand ‘MikasaPly, we aim to lay emphasis on the convenient solution of using ‘The No-Nonsense Ply’ for all interior needs due to its superior quality craftsmanship and durability. The ‘No Nonsense’ Ply is designed to deliver the finest product by selecting the best wood for the manufacturing of plywood. Our goal is to deepen our connection with specifiers, carpenters, contractors, end consumers and solidify our brand’s presence in plywood and allied product categories in South India. The addition of plywood to our diverse product portfolio marks a significant step towards our ambition of becoming the leading player in the wood panel industry”.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
