Brands
Microsoft Devices launches Nokia X2 in India
MUMBAI: Microsoft Devices Group today unveiled the Nokia X2, the newest addition to the Nokia X family of affordable smartphones designed to introduce the “next billion” people to the mobile Internet and cloud services. The Nokia X2 is representative of the evolution of the Nokia X family, delivering an enhanced experience across user interface, hardware and apps.
The Nokia X2, available at a best buy price of Rs. 8699 offers stunning design, a more visually striking Fastlane and more Microsoft services. It also offers upgraded specifications including a 4.3-inch ClearBlack display,5MP rear camera with autofocus and flash; and a VGA front camera.
“The Nokia X2 is a compelling choice for the new generation of smartphone buyers providing an enhanced experience across interface, hardware and apps. The enhancements on the Nokia X2 lead to a richer, faster and easier experiencedesigned to introduce the “next billion” people to the mobile Internet and cloud services.” said Sari Harju, Head – Mobile Phones, Nokia India Sales Pvt. Ltd, a subsidiary of Microsoft Mobile Oy.
Nokia X2- Holistic User Experience
The Nokia X2 hasthe next-generation Nokia X Software Platform 2.0 and major enhancements to the user interface. People can choose between three types of screens to facilitate navigation: the colorful “home” with resizable tiles; Fastlane to access recent apps and future calendar items; and a new Lumia-inspired apps list, from which people can pin items to the home screen. A pull-down notifications tab also allows people to glance at connectivity options as well as actionable items, such as software updates available for download. A new home key and visual multitasking complete the experience.
Like the Nokia X, the new Nokia X2 provides access to a world of Android apps and popular Microsoft services and signature Nokia experiences while allowing people to switch between their favorite apps with the Fast lane feature. The Nokia X2 delivers an even more intuitive, smoother user experience powered by a Qualcomm® Snapdragon™200 processor featuring a dual core 1.2Ghz CPU and 1GB of RAM.
Stunning, distinctive design
The Nokia X2’s stylish exterior remains as bold as the original Nokia X but incorporates a brand-new cool translucent outer layer, making it really shine whatever the time of day.The Nokia X2 features a seamless monobody and showcases a new approach to the design of the exchangeable back covers that fuses a brightly colored core with a translucent outer layer. The overall result is a durable device that appears lit from within.The Nokia X2 will be available at launch in glossy orange, black and green, with glossy yellow, white and matte dark grey coming later to the lineup.
Compelling data offer on the Nokia X2
To allow consumers to enjoy apps on Nokia X2, Microsoft Devices has tied up with Airtel to give users free unlimited download of Android Apps for six months. The plan allows upto 500MB of free usage through which consumers can download their favorite apps via the Nokia Store and the 1Mobile store.
Microsoft and Nokia services for the Nokia X family
As a gateway to Microsoft services, the Nokia X family is driving strong uptake of services such as Skype and OneDrive, while complementing the Lumia family of smartphones. The Nokia X2 will debut with Outlook.com, Skype, Mix Radio and Here maps and OneDrive pre-loaded, with more available from the Nokia Store, including the Bing Search app. Consumers get free 15GB + 3 GB OneDrive cloud storage on Nokia X2.
New-to-the-lineup services including OneNote and Yammer are also available to download free from the Nokia Store. OneNote allows people to create notes and save them to the cloud through OneDrive, while Yammer makes collaborating with people online as easy as posting to a social network. The option to automatically backup the camera roll to OneDrive takes full advantage of 15GB of free cloud storage now available through the service, for safe guarding photos, videos, documents and more.
The Nokia X2 will be available as a dual-SIM device and will be available in the Indian market starting today at a best buy price of Rs. 8699/-
Nokia X2: Specifications at a glance
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Brands
Flipkart appoints Priyanka Roy as associate director – communications
She will lead strategic communications and brand engagement
BENGALURU: Priyanka Roy has been appointed associate director – communications at Flipkart, where she will anchor strategic communications initiatives across categories and strengthen stakeholder engagement for the company.
Based in Bengaluru, Roy brings over a decade of experience across corporate communications, brand strategy and public relations, spanning financial services, capital markets, technology and consulting.
Most recently, she served as AVP– head brand and PR at PL Capital Group, formerly known as Prabhudas Lilladher. In that role, she led brand positioning and public relations, shaping external perception for the financial services firm.
Prior to that, she spent more than four years at NSE India, where she progressed from corporate communications manager to senior manager corporate communications. She was part of the corporate communications team driving both internal and external messaging, supporting press outreach, leadership communication, employee engagement initiatives and large-scale events.
Roy earlier spent six years at Capgemini, including as global public relations manager and senior consultant – group press office. There, she led end-to-end global external communications programmes across business units such as automotive, digital engineering and next generation applications, working closely with international media and regional marketing teams across apac.
She began her career in agency roles, including as senior associate at Burson, handling media relations, executive profiling, crisis communications and content development for diverse clients.
With experience that spans stock exchanges, consulting majors and financial services firms, Roy now steps into a key communications leadership role at Flipkart, tasked with shaping conversations and sharpening the brand’s voice in India’s competitive e-commerce landscape.
