Brands
Mia by Tanishq reaffirms commitment to sustainability with new initiatives
Mumbai: In celebration of World Environment Day, Mia by Tanishq, one of India’s trendiest fine jewellery brands is proud to announce a series of sustainability initiatives under the theme of #GoldForGood. These initiatives highlight Mia’s ongoing commitment to fostering a greener planet and promoting environmentally conscious practices within the jewellery industry.
As part of continuing efforts to contribute to the environment, Mia by Tanishq is launching a special plantation drive. For every purchase made at a Mia store during June, a tree will be planted in the customer’s name. As part of its Environment Day initiative, Mia is contributing towards the Trees for Villagers program in Fatehabad, Haryana, India. The “Trees for Villagers” program is a unique initiative where for every purchase made, a tree is planted in the customer’s name. This program aligns with the theme of “Only One Earth” for Environment Day, emphasizing the importance of preserving the planet for future generations. This initiative underscores Mia’s dedication to creating a positive environmental impact and aligns with our broader vision for sustainability.
Mia by Tanishq continues to prioritize sustainability across multiple touch points of the value chain from stores to the manufacturing processes. Most of the jewellery from Mia is crafted using recycled gold, significantly reducing the environmental impact associated with mining fresh gold. This not only conserves natural resources but also promotes responsible sourcing and sustainable production practices.
Alongside these efforts, Titan’s jewellery division, including Mia by Tanishq, is working diligently towards ambitious sustainability goals. These include becoming carbon-neutral and water-positive in manufacturing. They have also implemented a comprehensive 4-P framework – People, Place, Process & Planet – to ensure our vendor partners adhere to our rigorous sustainability standards.
Mia by Tanishq business head Shyamala Ramanan stated, “At Mia, we are deeply committed to creating beautiful jewellery pieces that also honour our planet. Our #GoldForGood initiatives reflect our dedication to sustainability, ensuring that our customers can make a positive impact with every purchase. The brand’s efforts are encapsulated in symbolizing the commitment to responsible and sustainable practices. At Mia, we believe that style and sustainability can go hand in hand, and we are dedicated to making a positive difference in the world.”
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
