Ad Campaigns
Mia by Tanishq partners with Zeenat Aman to revive the disco era
Mumbai: Mia by Tanishq revives the vibrant spirit of the disco era in its latest campaign, partnering with the queen of Indian disco, Zeenat Aman, to showcase the bold and glamorous essence of the 70s and 80s. The campaign brings a touch of nostalgia with a modern twist, blending retro charm with contemporary elegance. As an iconic figure whose style continues to resonate across generations, Zeenat effortlessly embodies the collection’s celebration of self-expression and glamour.
In the film, Zeenat Aman dances to her evergreen hit ‘Aap Jaisa Koi’, bringing a lively and celebratory vibe to the campaign. Adorned in statement earrings, a strobe-light inspired necklace, and an eye-catching multi-diamond ring, she captures the essence of the disco era’s shimmer, shine, and bold fashion. The visuals feature striking colours, dazzling lights, and a retro-modern aesthetic that appeals to both those familiar with the era and today’s youth drawn to its iconic style.
The campaign, conceptualised by Famous Innovations and facilitated by Collective Artists Network, merges timeless charm with modern energy, reminding viewers that true style transcends time. As Zeenat Aman exudes confidence and glamour, the collection’s pieces embody the spirit of freedom, fun, and self-expression, designed for the modern woman who values statement-making style and versatility.
Mia by Tanishq, business head, Shyamala Ramanan expressed her excitement: “We are thrilled and honoured to collaborate with Zeenat Aman, an icon who epitomises the fearless and unapologetic spirit of the disco era. This partnership is a celebration of timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. Together with Zeenat, we hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are.”
Famous Innovations, chief creative officer – south, George Kovoor added, “Mia is bringing disco back with a collection that is inspired by the glitz and glamour of one of the most iconic eras of all time and what better way to launch the Disco Collection than with the queen of disco herself – Zeenat Aman. Zeenat and the Mia Disco Collection are a perfect match, and the magic is clear for everyone to see. This campaign brings back the memories of the 70s and proves that true glamour never goes out of style and that disco really has no age or era.”
The disco collection is available now, offering a variety of pieces from sparkling earrings to playful rings, perfect for any occasion.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
