MAM
Mia by Tanishq inks partnership deal with Bacardi NH7 Weekender
Mumbai: Jewellery brand Mia by Tanishq has announced its partnership with music festival Bacardi NH7 Weekender for the event to be held on 26 March in Pune. The association was set up by Mates, the content unit of Madison World.
Bacardi NH7 Weekender is an annual multi-city and multi-genre, music, and comedy festival held in India. Under this partnership, Mia by Tanishq will get a ‘Mia Lounge,’ an exclusive lounge that will provide festival-goers access to “innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations etc,” said the statement.
A virtual trial of Mia jewellery will be conducted in Pune using augmented reality. Mia will receive ten tickets for each city of Goa, Kolkata, Chandigarh, Chennai, Bangalore, Mumbai, Shillong/Guwahati and Delhi to distribute to their top spenders. Additionally, Mia by Tanishq will receive branding across all of Bacardi NH7 Weekender marketing communication platforms.
“We are very happy to partner with MAates and Bacardi NH7 Weekender,” said Mia by Tanishq head of marketing Sampurna Rakshit. “We feel that this is a great property to reach out to the young, modern free-spirited Mia women. We plan to give them a taste of the Mia way of life through the uber-stylish on-ground lounge.”
Mates is the entertainment specialist unit of Madison World that focuses on content marketing, celebrity management, film marketing, influencer associations, OTT collaborations, video production, and partnerships with gaming companies, platforms, and e-sports influencers.
“We at Mates are delighted to enable the association of Mia by Tanishq and Bacardi NH7 Weekender,” said Mates head Kumar Siddharth. “Both brands that appeal to the free-living independent women of today. We have worked closely with the NH7 organizers to enhance the festival goers’ experience by providing them with a space where they can unwind and be themselves. Creating associations between brands and properties that have true synergy is the cornerstone of our strategic approach and we’re hoping this is the first of many such innovative collaborations.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
