MAM
Mi teams up with Baba Sehgal for Diwali campaign
NEW DELHI: Smartphone brand Xiaomi ‘Mi’ has teamed up with rapper and musician Harjeet Singh Sehgal, popularly known as Baba Sehgal, for its festive season campaign ‘Diwali with Mi’.
Baba Sehgal stars in a rap video for the mobile maker. What’s interesting about the clip is that vice president & MD of Mi India Manu Kumar Jain is seen shaking a leg and going head-to-head with Sehgal in a battle of rhymes. In the video, Baba Sehgal says, “Ye hai Manu, mai hu Baba, Bhook lagi hai, let’s go to dhaba. (This is Manu, I am Baba, We’re hungry, Let’s Go to Dhaba.)”
Jain’s unexpected performance is what makes it for fans of Mi, who cheered the MD for stepping out of his comfort zone and sportingly participating in the video.
In a LinkedIn post, Jain said: “What’s the role of a CEO? Building new businesses, making long term business plans, building the best possible team, motivating the team to perform the best, creating more leaders? But at #XiaomiIndia, I need to do all of the above and also sing and dance.”
Jain added that he was convinced by his team to shoot the video and he’s glad for the experience.
Baba Sehgal and Jain’s double act has proved to be a hit with netizens. Some hailed Jain’s “tremendous energy” and creativity by doing something different and pleasantly surprising the brand’s customers. Others said the campaign was a breakaway from “the stereotypical image of a CEO” and reflected a rich life "beyond the board meetings, PPTs and excel sheets."
By leveraging the power of social media, Xiaomi is promoting its Diwali campaign and connecting with the masses. Already a renowned name in the Indian smartphone market, the brand clearly knows how to strike a chord with the consumers, as this ad campaign shows.
BABA is in the house!
Fanboy moment for me when @OnlyBabaSehgal joined our all-hands to interact with our team!Welcome to @XiaomiIndia family Baba.
Have you listened to his #DiwaliWithMi song? Glad that #Diwali has started with such a Dhamaka!
I Mi #BabaSehgal pic.twitter.com/gYkb2qb2nh
— Manu Kumar Jain (@manukumarjain) October 16, 2020
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
