Ad Campaigns
MG Motor India, The Better India to highlight 6 women catalysts of change with new campaign
MUMBAI: MG (Morris Garages) Motor India and The Better India have launched an initiative to highlight and recognize the extraordinary stories of six women change makers that have done something positive for the society across communities
Some who have been featured under the campaign are transgender activist Kalki Subramaniam, Padma Shri awardee Sudha Varghese, women-led rural banking pioneer Chetna Sinha, India’s youngest ‘sarpanch’ Jabna Chauhan, Dr. Rani Bang and the founder of North-East Network (NEN), Monisha Behal. Kalki is globally renowned for championing the fight against the discrimination and hatred of transgender persons and holds two Master’s degrees in Journalism and Mass Communication and International Relations.
Kalki, who is the founder of the Sahodari Foundation, works for the social, economic, and political empowerment of transgender and intersex persons in India, and has strongly advocated for their inclusion at all levels. In October 2010, she was invited by the Government of the United States of America for a 16-day International Visitors Leadership Program (IVLP) to Washington DC, New York, and Salt Lake City.
“MG in India has been built on the strong foundations of cultural diversity and to reinforce this vision, we aim to highlight and recognize 6 women catalysts of change for their significant contribution to upliftment of the communities, through the #MGChangemakers campaign. The objective is to inspire and motivate others also to drive the initiative, and bring positive change in society, which is the need of the hour,” said MG Motor India president Rajeev Chaba.
MG Motor India, with its emphasis on embracing diversity, has also found synergistic support through UN Women India MCO, which has been championing gender equality across the Asian Subcontinent.
The Better India founder, CEO Dhimant Parekh added, “As India’s largest platform for changemakers, The Better India has always sought to showcase inspirational stories which touch and impact people across the country. These women are making a difference in the lives of countless others with their ground-breaking work. From fighting gender-based discrimination to opening doors for better livelihoods, each one of these women is a grassroots’ change maker. We are excited to partner with MG Motor India to bring into the limelight the stories of these exceptional women, who’ve truly made the country better with their work and are driving India into the future.”
The stories of the other 5 change makers under the #MGChangemakers initiative will be launched at an interval of 7 to 10 days and will be supported by strong traditional and digital promotion to further enhance the reach of their message.
The video-based stories of these praise-worthy women will also be shared by UN Women India MCO on their social media handles to further amplify awareness. The campaign will conclude with an on-ground event featuring all 6 change makers, as well as prominent celebrity-activists, media, and prominent organisations focusing on women empowerment and equality.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
