Brands
MG Motor India gets Tilt Brand Solutions on board for the all-new MG Comet EV
Mumbai: MG Motor India has appointed Tilt Brand Solutions as its partner for the launch of the MG Comet EV. Mumbai-based Tilt Brand Solutions is a part of Quotient Ventures.
MG Motor India has expanded its range of products in India by introducing the Comet EV, a smart electric vehicle built to solve urban mobility issues in India.
Tilt Brand Solutions, in this partnership, is tasked to conceive, create and execute a through-the-line programme for MG Comet EV.
AnchorMG Motor India head marketing Udit Malhotra said, “In our pursuit to create impactful brand stories for India’s first Smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet”.
Quotient Ventures co-founder & group chief growth officer Rajiv Chatterjee added, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith placed in us.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
