MAM
MevoFit launches Bold Fitness Band and Smartwatch in India
New Delhi, September 21, 2020: We are often torn between the choices to go for a fitness band or a smartwatch. So now we have for you a comprehensive solution – a Fitness Tracker Smartwatch! MevoFit, a leading lifestyle brand, has launched the MevoFit Bold fitness band and smartwatch, a two-in-one super device. The Bold band is a new-age professional fitness device with a gamut of features for athletes and other users. The device can be easily connected to a user’s smartphone for a host of auto sync of functions such as alarm clock, time-keeping, incoming calls, SMS, social media notification and more.
A host of smart features should not come at the expense of legibility, especially when you're working out. That’s why this activity band sports a full HD coloured display screen and to show the current time, Steps, Heart Rate, Calories Burnt, Distance walked, and Sleep duration. The screen comes with brightness intelligence to auto-tune the screen brightness on the basis of ambient light around it. This function allows the device to save battery for up to 10 days and also ensures an easy impact on the user’s eyes.
It is built with IP67 premium material and, therefore, it is dustproof and waterproof. The same signature of top craftsmanship is also visible in its TPE-based straps that come with metallic studs with a stunning 3-D Diamond-cut design.
Meant for beginner and experienced professionals alike, MevoFit’s smart wearable is suitable for various sports, including running, cycling, badminton, basketball, soccer, and tennis. The users can also monitor and keep a check on run time, heartbeat, calories burnt etc. during the time of play. Post the activity, this fitness band also gives a complete summary in the app of workout time, heart rate, and calories burnt.
Getting a night of sound sleep is critical to your workouts. As per leading forums, more than 60% of the adults complain of not getting a sound sleep. MevoFit’s Bold band thus lets you analyze your sleep pattern with the help of its automatic sleep tracker. The band is extremely comfortable to wear and is very soft, and hence one can wear it while sleeping. It automatically tracks sleeping status and generates a report showing deep and light sleep hours.
The MRP of the MevoFit Bold fitness band and smartwatch is Rs. 5,999. It is available on Amazon and Flipkart at a discounted price. Notably, popular actress and a fitness Icon Mandira Bedi is part of the leading lifestyle brand. Talking about the product and the brand, she said, “It gives me immense pleasure to be part of a company that’s redefining the way we usually perceive lifestyle tools and devices. MevoFit Bold is just the perfect pick for those who enjoy life to the fullest while adhering to a disciplined fitness regime.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
