MAM
Metro Tyres dons new brand identity
MUMBAI: Metro Tyres, manufacturer and exporter of two wheeler tyres in India, have unveiled a new brand identity, a new logo and an ad campaign .
The new identity aims to portray Metro as a company that understands youth aspirations and reaches out to young people, India’s dominant demographic segment, with “cutting-edge” products.
Metro Tyres MD Rummy Chhabra said, “Our new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo, our advertisement campaign is a story of transformation- from a child to a youth. In doing so, it reflects who we are today and the company we aim to be tomorrow.”
Metro has also tied up with Continental, a Germany-based tyre company. The link with Continental provides Metro with access to the latest technology in the field and exports to the USA, Canada and the European Union under Continental brand.
According to the company, it sells its products through a network of 10,000 dealers spread across India. In addition, it is the sole supplier of tubeless tyres to Honda Motorcycle and Scooter India for Honda CBR 250R, a premium motorcycle made by Honda in India. Besides, Metro supplies to Bajaj Auto, Piaggio, Suzuki, Hero Cycles, TI Cycles, Atlas Cycles and Avon Cycles.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
