Brands
Metro Brands strengthens marketing vertical; onboards Deepika Deepti as SVP – marketing
Mumbai: With an aim to further strengthen brand positioning and commitment to consumer centricity, Metro Brands Ltd., India’s fashion footwear retailer, has appointed Deepika Deepti as senior vice president – marketing.
Listed among the top 100 leaders in India by Luxebook for 2020, Deepti will work alongside managing director Farah Malik Bhanji and CEO Nissan Joseph of the eight-decade old footwear brand to spearhead the company’s marketing mandate. Deepti brings to the business an extensive 18 years of experience with the retail industry and has been known for building brands.
At Metro Brands, Deepti will help steer the company through its vision of being a leading new-age Indian footwear retailer with a strong omni-channel presence across the country by strategically strengthening the brand portfolio. Her understanding of product, business acumen and skills of the new age marketing tools, like social & digital, collaborations with celebrities like Ranveer Singh, Pharrell Williams, Stan Smith led her to her biggest wins at adidas by leading a revolution of sneaker culture in India with adidas Originals. Deepti’s decade-long stint with adidas is testimony of her in-depth knowledge of the footwear industry and her capability to boost the revenue growth of a brand.
Prior to joining Metro Brands, last year Deepti was CEO & chief marketing officer at Camp SMA and worked with brands like Veg Non-Veg as well as the contemporary luxury clothing brand Bhaane (2020-21), where she played an integral part in expediting growth of e-com at bhaane.com. As former director brand activation, emerging markets at adidas, Deepika spent a decade gaining in-depth knowledge of Indian and international retail markets to strategically grow the business. Her trophy brands during her stint there included adidas Originals, Yeezy, Statement & Neo across India and emerging markets.
“It is an honor to be part of a celebrated legacy company like Metro that has stood the test of time. In my current role here, I look forward to upholding and elevating the company’s many brands by building cultural relevance and value for each of them. My focus will be to keep pace with marketing innovations and continue to build brand aspiration,” said Deepti.
Metro Brands currently operates 720 stores in 160 cities as well as multiple websites and dedicated pages across major Indian e-commerce marketplaces. Metro Brands has brands like Metro Shoes, Mochi, Walkway under its banner and operates retail stores for FitFlop, Biofoot and Crocs exclusively in India.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
