MAM
Metal Communications appoints Gaurav Soi as general manager
MUMBAI: Metal Communications, an integrated marketing communications company, has appointed Gaurav Soi as general manager, in charge of its Mumbai operations.
Soi has over 12 years of experience across companies like Grey and Ambience Publicis and has looked after and led various homegrown as well as international brands. At Metal, he will oversee and run the Mumbai office and will be responsible for all existing and new relationships.
Soi will report to Metal Communications vice president Ambarish Ray.
Ambarish says: “Metal is ready for its next level of growth. With Gaurav’s experience and expertise, he is the right man for the job of driving our largest and fastest growing office.”
Metal has on its roster blue chip clients like Platinum Guild
International, Reliance Mutual Fund, Web 18, Sennheiser, Bajaj Capital, Zoom TV and Star CJ Alive, among others. Metal’s proprietary strategic tool, Breakthrough, creates media neutral ideas for brands and businesses.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
