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Metafusion plugs in Avinash Trivedi to supercharge growth ops
MUMBAI: Vision AI specialist Metafusion has named Avinash Trivedi as its new chief growth officer, charging him with ramping up the company’s go-to-market strategy, scaling enterprise adoption, and unlocking new global partnerships across traffic, safety, and urban intelligence.
Trivedi brings over 20 years of hard-won experience in video surveillance, SaaS, and smart infrastructure, with deep roots in high-growth markets across APAC, the Middle East and Europe.
He joins Metafusion from Zygal, where he led sales and business development as president — driving expansion into VSaaS (Video Surveillance-as-a-Service) and Command Center-as-a-Service models. His resume also features senior leadership roles at Videonetics, Sony India, and Score Information Technologies, building high-performance growth pipelines.
At Metafusion, Trivedi will take charge of revenue acceleration across its flagship AI product suite — from Metavisio (video intelligence) and Metatraffic (smart traffic management) to PixelFACE (facial recognition) and fuseNETS, a collaborative vision research platform.
The appointment comes as Metafusion steps on the gas, expanding rapidly into smart city projects, traffic ecosystems, enterprise security, and intelligent highways.
“I am excited to join Metafusion at such a pivotal moment in its journey,” said Metafusion chief growth officer Avinash Trivedi. “What drew me in was the vision and the clarity of purpose. We are shaping the digital nervous system for safer cities, smarter transport, and more responsive infrastructure. I look forward to partnering with our customers, team, and ecosystem to scale meaningful impact.”
Metafusion founder & CEO Yatin Kavishwar added, “Avinash brings the right blend of enterprise acumen, GTM rigour, and industry foresight that aligns with our mission. As we scale our AI capabilities across sectors, his leadership will be instrumental in building new growth frontiers and deepening trust with our customers and partners globally.”
Co-founded by Kavishwar, Saransh Karira, and Manish Soni, the company is carving out a niche at the intersection of generative AI, computer vision, NLP, and big data — decoding video, audio and metadata in real time to deliver actionable insights across industries.
With Trivedi now in the cockpit, Metafusion seems primed to go from smart to unstoppable.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
