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Messe Frankfurt India to hold a Media Expo next month
Mumbai: Marking a 20-year legacy of connecting the print and signage advertising industry, Media Expo will celebrate its Golden Jubilee edition at Bombay Exhibition Centre, Mumbai on 2 March 2023. With the inclusion of Screen Print India – Industrial zone on the show floor, Industrial Print Excellence Awards and a panel discussion, the trade fair will serve as a meeting point for industry professionals and industry stakeholders.
Media Expo is all set to host its 50th grand edition from 2 to 4 March 2023. This Golden Jubilee edition is poised to be a three-day mega celebration of new opportunities and bustling business conversations for ad industry professionals.
Messe Frankfurt Asia executive director, board member Raj Manek said, “It is an incredible milestone for Messe Frankfurt India and for the Media Expo team. The unwavering trust and commitment of our exhibitors, visitors, and the associations who have supported us through this epic journey has been the driving force behind the success of our trade shows over the last two decades. I take the opportunity to thank all our stakeholders and we aim to continue this legacy of creating a bigger and better platform for the ad print and signage industry through Media Expo.”
Comprising of some of the biggest manufacturers in the printing and signage industry, the exhibition will showcase the latest applications and machines in printing and signage from around 170 exhibitors, such as: HP, Mehta Cad Cam, Cosign, Mimaki, Negi Sign Systems & Supplies Co, Rextone Industries, Silicon Infotech, Britomatics India Pvt Ltd and Orafol.
Introducing Screen Print India – Industrial and IPE Awards
On the occasion of its 50th grand edition, Media Expo will feature Screen Print India – Industrial. This is a special zone showcasing the industrial screen-printing segment encompassing a variety of functional and industrial applications. Some of the exhibitors at the zone will include Skyscreen International, Kunal Enterprise, San Printech, Keetronics India and Photokina Chemicals.
A dedicated convergence and networking platform under Media Expo for Industrial screen printing will bring the perfect synergy and allow trade visitors to explore solutions of functional coatings for medical and bio applications, aerospace and automotive printing, printed electronics, printed ceramics and much more under a single platform.
Furthermore, Messe Frankfurt India together with the Screen-printing Graphics Association (SGAI) are set to host the ‘Industrial Print Excellence Awards – 2023’ (Ipea) to celebrate established and emerging brands steering innovation across the industrial screen-printing segment. Twenty-four awards across 14 categories will be presented on 3 March in Hall 1, Bombay Exhibition Centre, further to which, the works of all awardees will be curated in the ‘Awards Gallery’ arena.
Panel discussion and workshop on ‘Colour Management’
With the idea to ‘simplify colours’, the organisers have curated a panel discussion and workshop on ‘Colour Management’ to be held on 2 March at the Seminar Area of the venue from 3-4:30 pm. The event will offer attendees insights on the need for colour management in contemporary printing, future of colour management, as well as what brands, the end consumers are looking for in terms of colour and print. The panellists will also address the challenges faced in colour workflows.
Marking a milestone, this edition will give rise to new prospects and business opportunities that will benefit the exhibitors and visitors on a much grander scale. The B2B exhibition is backed by the support of industry associations such as Delhi Printers Association (DPA), The Bombay Master Printer’s Association (BMPA) and MSME Promotion Council. The Screen Print India – Industrial zone is supported by The European Specialist Printing Manufacturers Association (ESMA) and Screen-printing Graphics Association of India (SGAI).
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
