Ad Campaigns
Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares
MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through the campaign the brand wishes to announce that its fares will be transparent, with no additional charges such as surge pricing, ride time charge, cancelation charges, etc., that other operators levy.
Commenting on the launch of the brand campaign Meru Cabs CEO Siddhartha Pahwa said, “Our new campaign ‘NO hidden, NO surge, NO Ride Time or NO Cancellation Charge’ aims to educate customers on hidden costs applied by several taxi aggregators. Through this campaign, we reiterate our commitment to customers that with Meru as their trusted travel partners they pay ‘True rupees per km’ for all transactions promising transparency and open communication.”
Meru’s new brand campaign (print, radio, OOH) has been conceptualized, created and executed by Enormous Brands with an effective media strategy recommended by OMD India. The campaign will be further amplified through digital media with hashtag #PayTrueRupees on social media, Youtube, online banners, OOH channels.
Enormous brands managing partner Ashish Khazanchi explains the idea behind True Rupees per km, “Meru prides itself in the extreme transparency with which it services its customers. Under the marketing clamour of discounts, cash backs and offers in the taxi industry, Meru wanted to make a bold move to highlight the fact that most competitors’ prices/fares seem attractive in the forefront but always have unnecessary hidden costs. The idea behind coining the phrase True rupees was to send out a clear message upfront to the customer that Meru operates transparently and honestly unlike other prominent cab aggregators”.
Focused on providing quality service based on a sustainable business model, Meru recently raised investments of Rs.150 crore (USD 25 million) from Brand Capital, which will be deployed to strengthen its foothold in the Indian market.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
