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Mercer | Mettl appoints Vineet Singh as CMO to lead its global expansion
Mumbai: Mercer|Mettl, the global leader in talent acquisition and skill assessment has appointed Vineet Singh as chief marketing officer (CMO) to lead its marketing and customer engagement functions, along with strengthening its global footprint.
In this role, Vineet intends to deliver innovative marketing process automation and omnichannel digital marketing strategies for the product-led-growth. He will work closely with sales, products, and operations to achieve marketing growth objectives.
Vineet comes with two decades of global experience in building highly functional marketing teams. He has led teams of more than 450+ across geographies and industries such as automobile, retail, health, education, and BFSI and FMCG sectors.
Commenting on Vineet’s appointment, Mercer | Mettl CEO Siddhartha Gupta said, “I am delighted to welcome Vineet onboard. His high-performance record, combined with his in-depth expertise and strategic acumen, will play a vital role for us as we take our brand to the next level. I cannot think of a better fit than Vineet to lead us as we further advance our market position.”
Prior to joining Mercer | Mettl, he was the co-founder and CMO of CopperBridge Media and Appylika. In addition, he has led renowned business teams at Ford, Whirlpool, and Hudson.
On his appointment, Vineet Singh said, “It is rare to find a company with great people, culture, and opportunity that Mercer | Mettl currently has. I aim to provide value beyond the mandate as it allows growth not only personally, but also helps the organisation grow exponentially. I look forward to working with all internal and global stakeholders to develop a robust growth story.”
An alumni of IIT Kharagpur and Cornell University, Vineet is an aspiring chef, wildlife hiker, and bike enthusiast.
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
