MAM
Mercer | Mettl appoints Vineet Singh as CMO to lead its global expansion
Mumbai: Mercer|Mettl, the global leader in talent acquisition and skill assessment has appointed Vineet Singh as chief marketing officer (CMO) to lead its marketing and customer engagement functions, along with strengthening its global footprint.
In this role, Vineet intends to deliver innovative marketing process automation and omnichannel digital marketing strategies for the product-led-growth. He will work closely with sales, products, and operations to achieve marketing growth objectives.
Vineet comes with two decades of global experience in building highly functional marketing teams. He has led teams of more than 450+ across geographies and industries such as automobile, retail, health, education, and BFSI and FMCG sectors.
Commenting on Vineet’s appointment, Mercer | Mettl CEO Siddhartha Gupta said, “I am delighted to welcome Vineet onboard. His high-performance record, combined with his in-depth expertise and strategic acumen, will play a vital role for us as we take our brand to the next level. I cannot think of a better fit than Vineet to lead us as we further advance our market position.”
Prior to joining Mercer | Mettl, he was the co-founder and CMO of CopperBridge Media and Appylika. In addition, he has led renowned business teams at Ford, Whirlpool, and Hudson.
On his appointment, Vineet Singh said, “It is rare to find a company with great people, culture, and opportunity that Mercer | Mettl currently has. I aim to provide value beyond the mandate as it allows growth not only personally, but also helps the organisation grow exponentially. I look forward to working with all internal and global stakeholders to develop a robust growth story.”
An alumni of IIT Kharagpur and Cornell University, Vineet is an aspiring chef, wildlife hiker, and bike enthusiast.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
