Brands
Melorra launches new jewellery design #TheValentineCollection
Mumbai: As Valentine’s Day is around the corner, Melorra announced the launch of its new jewellery pieces #TheValentineCollection to help couples choose the gift for their partner.
Melorra has also recently launched a men’s collection. This campaign primarily targets men and women between the ages of 25 and 40 and offers jewellery starting at INR 3000. The brand delivers its products in over 26,000 pin codes across India, making its mark in villages with fewer than 10,000 people and cities with populations exceeding one million.
The brand has also launched a digital ad campaign “#PartnerinSuccess,” putting forth the message that gifting is not a one way street and women can surprise their partner with thoughtful gifts too.
Speaking on the launch, Melorra founder and CEO Saroja Yeramilli said, “Valentine’s Day has become increasingly popular in India with couples celebrating their love and partnership. Joining in the revelry, we have launched our Valentine’s Day collection. We at Melorra understand that relationships are evolving, and companionship and support define a relationship. With our new digital campaign and “#PartnerInSuccess” we want to push forward the idea that relationships are about mutual support and efforts, and gifting is not a one-way street. Women can show their appreciation towards their partners through gifts too! Therefore, all customers can choose from our extensive collections that start at the most affordable pricing.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
