MAM
Mehar by Rhysley unveils a magical Valentine’s Day collection
Mumbai: Mehar by Rhysley, a leading name in the fashion industry is excited to announce the launch of their exquisite new collection for Valentine’s Day. This collection is designed to celebrate love, passion, and the joy of giving on this special occasion. It encapsulates the spirit of romance and elegance and is proof of Mehar’s commitment to providing unique and memorable fashion experiences.
The Valentine’s Day collection from Mehar features an exquisite blend of timeless elegance and modern aesthetics. Each piece is crafted with precision to reflect the essence of love, making it the perfect choice for those looking to express their feelings uniquely and stylishly.
Ganesh Nair, the creative mind behind Mehar by Rhysley expressed his excitement about the new collection by stating, “Love is a powerful emotion, and our new Valentine’s Day collection is designed to evoke that emotion in every piece. We wanted to create something that not only showcases our commitment to quality and style but also resonates with the sentiment of love during this special time of the year.”
The collection offers an extensive range of choices to suit different tastes and preferences, all of which have been carefully crafted from the best materials. Mehar by Rhysley understands the importance of thoughtful gifting during Valentine’s Day, and this collection provides the perfect opportunity to express gratitude and affection.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
