Ad Campaigns
Meesho reaches out to small town consumers in new ad
Mumbai: Homegrown social commerce platform Meesho has launched a new TVC that promises ‘lowest prices, great quality products’ to its consumers.
This new TVC targets consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points, the platform said.
Conceptualised by DDB Mudra Group, the ad showcases that women are smart spenders and have unique ways of saving money. They manage their monthly expenses by better planning and create a pool of small savings from their monthly budget, safely tucked away in unexpected places of their home.
Meesho founder and chief executive officer Vidit Aatrey said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in tier-2, tier-3 cities, who have the least spending power as compared to the rest of our customer base.”
DDB Mudra Group’s chief creative officer Rahul Mathew said, “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
