Ad Campaigns
Meesho launches second leg of its campaign ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’
Mumbai: Meesho, India’s e-commerce marketplace, saw participation for the second leg of its brand campaign ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’. The campaign positions Meesho as a horizontal e-commerce destination where users can find everything at a great value to help them fulfil their shopping aspirations.
Launched in January, the first leg of the campaign included three dedicated TVCs featuring the protagonists’ struggle with resources – until they realised that all the products they needed were available at affordable prices on Meesho. The next leg of the campaign explores viral reels with influencers to highlight Meesho’s vast selection of quality products.
Popular influencers like Abhinav Singh, Garima Chaurasia, Khushi Chaudhary, Anisha Dixit, Kishen Das and Kabita Singh, among others, repurposed viral social media trends with a unique twist in these reels. Each reel replicates a trend with products from Meesho integrated into the content, helping audiences figure out where they can buy products featured by their favourite influencers – whether it’s a beautiful kurta, a quaint wall clock or aesthetic coffee mugs. These influencers also encouraged their followers to participate in the campaign.
Shared across social media platforms such as Facebook and Instagram, nearly 1.3 million people engaged with the campaign.
Meesho senior director of growth Nilesh Gupta said, “We have always believed in reaching out to our consumers in unique and captivating ways. Through this campaign, we wanted to unleash the full potential of trending content and influencers to highlight our vast selection of quality products at the lowest prices. We have been able to leverage the lucrative format of ‘reels’ to engage with our customers in a manner that resonates strongly with them. The campaign has been a tremendous success and we have reached 60 million people while receiving an overwhelming response from them. With over 100 million product listings, shoppers on Meesho can find everything at a great value to help them fulfil their shopping aspirations ”
Offering a wide selection of quality products at affordable prices, Meesho aims to become the preferred shopping destination of the next billion Indians.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
