MAM
Meenakshi Madhvani’s media audit firm launches 13 Oct
MUMBAI: It is a concept that has not exactly thrilled (to put it mildly) media planners in the country but Spatial Access Solutions (SAS), India’s first media audit outfit, is launching on schedule on Monday.
Meenakshi Madhvani, the former CEO of Carat Media Services turned entrepreneur, has put together a 15-strong team at SAS, with offices in Mumbai’s Bombay Central suburb.
SAS will offer strategic services to advertisers and broadcasters. The analytical services will include evaluation of both the creative and media-buying agencies servicing the advertiser; provide research-based solutions in respect of the various available media vehicles; also help broadcasters arrive at the “value” offered by their offerings to advertisers/ad agencies.
SAS, which is making a quiet debut on the media scene, ahs already got two sizeable clients on board, says Madhvani, without revealing names.
Speaking to indiantelevision.com in August, Madhvani had said, “Biases drive client solutions in advertising today. The current breed of media planners and creative personnel prefer the television medium because they feel that it is more interesting and remunerative – irrespective of whether it is relevant or pertinent.”
Talking about the relevance of the services that she plans to offer, Madhvani had said: “There is a real need for media audit firms because clients are grappling with questions related to the efficacy of their agency’s media strategy; and whether they are getting the desired impact for their ad bucks. There is an opportunity that exists and I shall strive to convert this into a business proposition.”
Spatial Access Solutions is also in talks with the two other media audit outfits in the Asia Pacific region — R3 of Singapore and the Australia-based Charles Godbolt — to work out a pan-Asian collaboration pact.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
