Brands
Medusa Beverages and Warner Bros. launch House of the Dragon exclusive edition
Mumbai: Medusa Beverages, the home-grown beer brand, and Warner Bros. Discovery Global Consumer Products partner to unveil the exclusive ‘House of the Dragon’ inspired edition. This collaboration seamlessly merges Medusa’s brewing expertise with the captivating world of the acclaimed HBO Original drama series. Drawing inspiration from House of the Dragon, this innovative partnership captures the fiery essence of dragon fire and the bold, adventurous spirit of Medusa.
Crafted in celebration of the series’ return, this limited-edition collection pioneers India’s beverage market, promising an unforgettable experience for fans and enthusiasts. Each brew in the collector’s series features exclusive, limited-edition cans that reflect the series’ dramatic landscapes, from scorching infernos to icy realms, embodying pivotal elements of House of the Dragon’s epic narrative.
Medusa Beer founder & CEO Avneet Singh expressed his enthusiasm, stating, “We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series.”
Fans can expect a wealth of rewards, including bespoke merchandise and exciting giveaways celebrating the collaboration, where the House of the Dragon-inspired limited-edition collection will debut later this month.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
