Ad Campaigns
MediBuddy’s latest brand campaign features Amitabh Bachchan
Mumbai: MediBuddy, India’s digital healthcare platform, is constantly revolutionising the Indian healthcare sector through innovation in their core offerings of online video doctor consultations. MediBuddy’s vision is to make high-quality healthcare accessible to a billion Indians. The platform promises to deliver an online video consultation with a specialist doctor in 10 minutes, 24X7, 365 days a year.
The campaign focuses on creating a healthier India by launching a series of targeted brand films featuring Amitabh Bachchan. In today’s time, individuals are increasingly demonstrating an inclination towards adopting a health-conscious lifestyle. However, when people are unwell, they overlook the importance of seeking expert medical attention. This is due to common belief that they can self-treat or because they willingly accept unsolicited advice. MediBuddy aims to change this prevalent behaviour by making users realise that an online video consultation with an expert doctor can be availed from the convenience of their home or anywhere within 10mins.
Speaking about the campaign, MediBuddy co-founder & CEO Satish Kannan said, “It’s been our vision to make high-quality healthcare accessible to a billion Indians. We constantly invest in technology to bridge the urban and rural healthcare divide. Our platform will provide our fellow Indians with the convenience of consulting a doctor on video in 10 minutes, ensuring accessibility to expert doctors and healthcare services. This will help them make informed decisions, leading to a healthier community. We are confident that the desired message to raise awareness about the convenience and accessibility of online video doctor consultations will create a shift in existing mindset amongst people at large and enable them to make healthier choices.”
MediBuddy head of marketing, partnerships & PR Saibal Biswas added, “The new brand campaign is based on the fact that people usually make arbitrary decisions or procrastinate in seeking expert medical attention. It aims to create a top-of-mind recall for choosing online video doctor consultation actively challenging the accepted status quo. It emphasizes that accessing expert medical consultation can be as convenient as everyday online activities like banking, shopping, and food delivery. Mr. Bachchan’s portrayal in the ad films echoes MediBuddy’s positioning as an expert caregiver who is always there to assist users during their healthcare journey. In the ads, Mr. Bachchan pops out of the mobile phone magically in a never seen before avatar, as a buddy and a living personification of the MediBuddy app.”
MediBuddy’s services are available in 16 languages, making it accessible to people from diverse regions and linguistic backgrounds. Moreover, with 22+ specialties available, MediBuddy caters to various medical needs, making quality healthcare accessible to a billion Indians.
Gynaecologist
Paediatrics
Dermatology
General Medicine
Gastroenterologist
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
