MAM
Mediaweek, Mediaweek Online editors laid off
MUMBAI: The advertising and media scenario may be seeing an upswing but not fast enough for the respected Mediaweek and its sister publication Mediaweek Online.
The two media offerings from the VNU Business Publications stable yesterday announced that it had asked both Brian Moran, editor of Mediaweek, and Richard Brunelli, editor of Mediaweek Online, to leave.
A reporter and a copy editor were also among a total five out of more than 100 editorial employees who are being laid off at Adweek’s flagship magazine.
Mediaweek’s executive editor Michael Burgi will take over the day-to-day operations of the magazine and editor-in-chief Sid Holt will continue to oversee the overall editorial direction of all Adweek magazines, including Mediaweek.
The staff reductions follow an announcement earlier this week that VNU’s venerable Editor & Publisher magazine would become a monthly after more than a century as the weekly bible of the newspaper industry, reports mediapost.com.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
