MediaVest to handle JK Helene Curtis‘ media duties

MUMBAI: JK Helene Curtis, a wholly owned subsidiary of JK Investo Trade India, has awarded its media duties to MediaVest, a division of Starcom MediaVest Group (SMG).

According to industry sources, the size of the Raymond Group company account is around Rs 300 million. Several agencies pitched for the account.

The entire planning and buying for JK Helene Curtis will be handled by MediaVest.

The product portfolio of JK Helene Curtis include Premium, a range of personal care products for the family, Park Avenue‘s men’s toiletries, and Tru-Tone, a range of hair dyes.