Ad Campaigns
MediaOne Global PBT surge by 182.6 per cent in Q2
Mumbai: MediaOne Global Entertainment Ltd unveiled its Q2 FY25 financial performance on 14 November 2024. The unaudited results showcased an intriguing blend of resilience and recalibration as the company navigates a volatile entertainment sector.
Despite a subdued operating income compared to Q2 FY24, MediaOne demonstrated impressive cost management and operational agility, culminating in a profit before tax (PBT) of Rs 594.50 lakh—a remarkable 182.6 per cent surge from Rs 210.31 lakh in the same quarter last year. The after-tax profit stood at Rs 422.10 lakh, marking an impressive 100.7 per cent increase from Rs 210.31 lakh year-on-year.
The total income for Q2 FY25 came in at Rs 2,412.40 lakh, down marginally by 2.6 per cent from Rs 2,475.14 lakh in Q2 FY24. This decline stemmed largely from reduced production revenues, which saw a 10 per cent dip. Nevertheless, MediaOne’s strategic foray into exhibition income generated Rs 2,202.40 lakh—a commendable first-ever contribution to total income.
Total expenses saw a substantial reduction, dropping by 17.7 per cent to Rs 1,817.90 lakh from Rs 2,209.35 lakh in Q2 FY24. Key contributors to this achievement included:
– Depreciation and amortisation: A deliberate rationalisation effort capped these expenses at Rs 67.24 lakh, compared to Rs 133.96 lakh in the previous year.
– Employee benefits: Held steady at Rs 18.84 lakh, reflecting careful workforce management.
– Production cost efficiencies: Optimised material consumption resulted in a significant 15.3 per cent savings year-on-year.
The company’s financial prudence is evident in its strengthened cash flow from operations, which climbed to Rs 2,323.97 lakh in H1 FY25, compared to a negative outflow of Rs 177.70 lakh in H1 FY24. Furthermore, its short-term borrowings reduced by Rs 44.78 lakh, contributing to a healthier liquidity position.
Despite these achievements, total liabilities rose to Rs 6,544.78 lakh as of 30 September 2024, an increase attributable to long-term financial commitments aimed at supporting upcoming projects.
The results signal that MediaOne Global’s focus on sustainable, profitable growth is paying off—a promising trajectory as the entertainment industry braces for technological disruptions and evolving consumer dynamics.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
