MAM
#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India
NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there.
In the third episode of Media Minds 2, Pariani sits down to talk about how the lockdown led to a rise in the popularity of e-sports and catalysed the way for its further growth, going ahead.
Speaking about the same, Pariani shares, “Casual games will definitely see higher traction compared to your expert first-person shootouts or your strategy games; that has got the highest number of traction during the lockdown. Ludo will be number one, second will probably be PubG and followed by Call of Duty. I would say these three games, based on our platforms and statistics have seen the largest growth as well.”
On his future plans for IGL, Pariani quips, “Eventually, our goal is to have multiple best teams with our roster but for that, we wanted to first identify all the players. So, within the nearby future, we want to ensure that we have multiple tournaments occurring where we are able to give casual gamers a chance to actually prove their worth and climb our leaderboards. Based on that, we will be able to help identify who are the consistent players that are performing better than others and then establish and help those players and curate an international future for them as well, as a career option so that they can take part and represent India in future tournaments.”
Watch the complete episode here:
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
