MAM
MediaCom ropes in Sriram Sharma to head South
MUMBAI: MediaCom, the joint venture entity of GroupM and Madison Media, has appointed Sriram Sharma as its South head.
Sharma will be based in Bangalore. His last stint was with Starcom where he was vice president and oversaw the Samsung business and the Bangalore office.
Sharma replaces Anita Mookerjee who has moved to Jakarta to manage MediaCom Indonesia. She has spent over five years at MediaCom Bangalore and was instrumental in building a successful office from scratch.
MediaCom India MD Debraj Tripathy said, “Anita was one of the most successful and respected managers in MediaCom India. The speed and manner in which she built and managed MediaCom Bangalore is a testament to her skill and maturity as a manager. I wish her, the very best in her new role. Her move is part of our continuous effort to reward our best talent by growing them into larger roles across our global network.”
GroupM Indonesia head Ed Thesiger said, “I am delighted to welcome Anita to the GroupM Indonesian leadership team. On the back of her tremendous track record in India, I have every confidence that she possesses the necessary skills and leadership characteristics to replicate that success here and continue to drive full throttle our growth agenda for the Mediacom Indonesia business.”
Sharma has over 15 years of experience across agencies like McCann, Maxus apart from Starcom.
Tripathy said, “Sriram is a thorough professional and is best suited for the role. His experience in Bangalore and the other markets in the South gives him an added advantage, which I am confident will help our clients‘ and our business grow at a much faster rate.”
Sharma said, “I am thrilled to be part of the MediaCom family and look forward to adding value to one of the most vibrant agencies in the country.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
