MAM
MediaCom announces key leadership appointments in Mumbai
MUMBAI: MediaCom has further strengthened its leadership team, with the announcement of key appointments and role changes in the Mumbai team.
Vishal Shah has joined as managing partner, MediaCom West. In this role, Vishal will be leading MediaCom’s West clients excluding P&G.
Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – agency lead on the P&G business.
Shah has been an entrepreneur and was running his own start-up before joining MediaCom. He has also worked with leading agencies like Madison, Starcom and UM extensively on strategic media planning, buying and implementation before moving to the client-side at The Kraft Heinz Company. He has also worked with iconic brands like Carrefour, Ford Motor, McDonald’s, Complan, Glucon-D, Ferrari, Lindt, Asian Paints, Monster.com, etc. Vishal has been responsible for the stellar growths of brands like Nycil and Heinz while heading their marketing teams.
Rachana Monteiro has been associated with MediaCom since 2013, previously as senior business director, a key driver behind the success of team P&G. With over 18 years of experience in media management, Rachana has a deep operating understanding of the telecom, banking, travel categories, apart from FMCG. She has been associated with leading agencies like Carat, Maxus, Lodestar, Starcom and key brands like Philips, Disney, Tata Telecom, Vodafone, Heinz, BlackBerry, Axis Bank, etc. in the past.
MediaCom South Asia CEO Navin Khemka says, “It is great to have such talented leaders in our Mumbai team. Known to be a brand change agent, I am confident that Vishal’s appointment will help grow MediaCom’s existing and potential clients and will add immense value to our media offering. Rachana, on the other hand, has been a passionate leader and I am delighted to see her grow and take on a larger role within the company. I am certain that team P&G is stronger and together this passionate team will help in growth to the next level.”
Vishal Shah says, “MediaCom is known for its people-centric culture. I am looking forward to work with the immensely talented team at MediaCom. My immediate tasks would be drive growth for MediaCom West along with adding more value to the existing clients.”
Rachana Monteiro says, “It’s a pleasure and privilege to be leading a prestigious portfolio like P&G. My stint at MediaCom has been very rewarding and I hope with the support of my fantastic team and client, we can take P&G to the next level of growth.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
