MAM
Media2win bags UTV Motion Pictures’ digital mandate
MUMBAI: The full service agency Media2win has won the digital account of UTV Motion Pictures following multi agency pitch.
Media2win will be responsible for handling the creative ideas, social media, digital media planning and buying, search, mobile and other innovative solutions for the film production house.
UTV Motion Pictures Sr VP marketing Shikha Kapur said, “Going forward, we see the digital space as one of the most important mediums to market our movies. The interactivity that the digital medium offers is a superb opportunity for us to engage our audience right from the very beginning of a film campaign.”
Further she added that Media2win impressed the company with their analytical approach to the business. “What clinched the deal for Media2win was that this analysis didn‘t compromise the creativity that our product requires, especially in the dynamic nature of the digital domain,” concluded Kapur.
Media2win COO Namrata Balwani added, “The investment into movie marketing on the digital media has grown tremendously in India. The rise of social media and sharing oriented behaviour provides a great opportunity to think creatively.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
