MAM
Media One appoints Black Swan for creative duties
MUMBAI: Kerala-based start up agency Black Swan India has won the creative duties of Media One, the upcoming general entertainment channel in Malayalam.
Black Swan India will be responsible for the 360 degree campaign, predominantly print, outdoor and activations which cover Kerala as well as GCC (Gulf Co-operation Council) markets.
The account win comes after a multi-agency pitch.
Media One deputy CEO M Sajid said, ‘‘Black Swan clearly understood the principles Media One stand for and presented a creative platform that goes along with the kind of brand image we want to portray.”
Black Swan India MD and CEO Raman P Namboothiri said, “Media One is a one-of-a-kind channel and our campaign reflects its uniqueness. It is an exciting brand to work on and the best thing that happened to Black Swan ever since its inception.”
Media One is operated by Madhyamam Broadcasting Ltd and offers a mix of entertainment and news based programmes. Media One TV is headquartered at Kozhikode with news bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram and has Dr Abdussalam Ahmad as its CEO.
Black Swan India is a start-up agency co-founded by Raman P Namboodiri, Pradeep Menon and Rajesh Rajagopalan who each have more than 15 years experience in advertising industry. Black Swan India is predominantly a creative agency offering strategy and creative solutions to a varied clientele. The major accounts include Paul Alukkas Jewellery, Allieds Lifestyle, My Little Heart, Best FM, United Sanitation Devices and Rahna Homes.
Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
