MAM
Media Moments wins Creative and Website mandate for Globe Capital, India’s largest clearing house and leading financial service group
MUMBAI: Media Moments, a leading marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies, has bagged the mandate for Globe Capital, India’s largest clearing house and leading financial service group.
Media Moments, will help Globe Capital build affinity via brand advocacy on digital and offline space with a distinct brand persona. The agency will be responsible for creative requirements along with digital transformation and website revamp.
On association with Media Moments, Mr. Himanshu Joshi who leads the product innovation team at Globe Capital said “We are extremely happy to partner with Media Moments. We were looking for a right partner that help us craft our brand’s identity in today’s digital age and Media Moments came across as the perfect fit. We look forward to working with them to leverage Globe Capital strengths and enhance the company’s mindshare among investors and potential investors.”
“The company would not only be responsible for creative and website requirements but also walk alongside us with strategic inputs on the brand.” he further added
Globe Capital is India’s largest clearing house and leading financial service group committed to help people achieve their financial goals. The company is known for its rich experience in the capital market that offer its clients a wide portfolio of savings and investment solutions.
Mr. Sandeep Sreekumar Managing Director, Media Moments, said “It is great to be able to partner with a leading financial services company that is committed to consolidate, communicate and simplify investment for the common man. It is a very exciting assignment for us with a huge task at hand of designing the new creative identity of the brand. We are confident that our innovative approach and creative solutions will help infuse fresh energy into brand portfolio and push it to newer heights.”
Headquartered in Bangalore Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering cutting-edge marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries.
Talking about the expansion plan of the Media Moments Ms. Preeti Pandey Head Business and Strategy at Media Moments said “We are vehement to on board Globe Capital as our esteemed client. The companies in the financial sector have an intrinsic need to show clear and consistent differentiation and exhibit consumer-centric propositions. We are delighted to partner with them and contribute in building brand strong presence among its stakeholders.”
With this win, Media Moments has added another marquee brand to its growing portfolio of brands in the North. As communications become more integrated, we are confident Media Moments will be at the forefront of servicing both brands and their customers to connect better and enjoy stronger relationships. We are confident our strategic approach will definitely help drive a lot of meaning full visibility for the brand. We look forward to working together in amplifying the brand’s story to the next level.
Over the last 10 years, the agency has built a very strong expertise in integrated marketing. The portfolio already includes has a host of premium/ luxury brands in lifestyle/ FMCG/fashion/automobile/healthcare and start-up segment. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative/Social/PR /Digital/Offline media channels equips them to be a valued partner. They have successfully counselled brands like Aditya Birla Group, Sattva Salarpuria, Himalaya Personal Care, Myntra, VLCC, Max Fashion, Reliance Trends, One Plus, Blackberrys Menswear, LOccitane , TCL and SBL Homeopathy to name a few
Brands
Google says Gemini AI cuts irrelevant ads by 40 percent
AI driven search and ad tools boost relevance and results for brands.
MUMBAI: In the never ending hunt for the right ad at the right moment, artificial intelligence may finally be sharpening the aim. Google says the integration of its multimodal AI models, Gemini, has reduced irrelevant advertisements across its platforms by 40 percent, as improved query understanding allows ads to match user intent more closely.
Speaking at a roundtable on Thursday, Google vice president of Global Ads Dan Taylor said the company has been steadily deploying Gemini powered upgrades to interpret complex search queries more accurately. “We have been making Gemini based improvements to query understanding at a rate of almost one launch per month over the last two years. As the models improve and our ability to deploy them improves, ad quality continues to get better,” Taylor said.
The improvements come as Google leans deeper into AI driven advertising tools. According to the company, 2025 saw a threefold increase in Gemini generated creative assets produced by advertisers using its AI powered ad solutions.
The company also highlighted how these tools are influencing marketing performance for brands in India.
Insurance marketplace Policybazaar recorded a 28 percent rise in health insurance sales while reducing cost per sale by 23 percent after adopting AI Max, a tool that interprets natural language search queries to improve ad targeting.
Meanwhile, hospitality platform OYO reported 50 percent higher return on ad spend (ROAS) and a 25 percent reduction in cost per acquisition after combining its existing search campaigns with Google’s Performance Max (PMax) advertising campaigns.
Taylor noted that evolving consumer behaviour is also reshaping how brands approach digital advertising. According to Google’s data, 86 percent of shoppers in India using Google Search said they were open to trying new brands or products, suggesting that AI driven discovery tools could increasingly influence purchase decisions.
Beyond advertising, Google is also investing in what it calls agentic commerce, an emerging model where AI agents autonomously assist users in discovering, comparing and purchasing products online.
“Our goal with agentic commerce is twofold, first, to remove the grunt work of shopping so consumers can focus on the fun parts; and second, to work hand in hand with the industry to build the foundations needed to make agentic commerce seamless and secure across the web,” Taylor said.
The push into AI enhanced advertising and commerce comes as Google’s core ads business continues to grow. The company recently reported $82.28 billion in advertising revenue, marking a 13.5 percent year on year increase.
For advertisers navigating an increasingly crowded digital landscape, Google is betting that smarter algorithms and sharper intent signals will make ads feel less like interruptions and more like timely suggestions.
