MAM
Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta
NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to share their inspiring journey, thoughts on current industry trends and plans for an international expansion on the fresh episode of Indiantelevision.com’s Media Minds 2.
Gupta said, “We started off as just wanting to do something for three months. Now, we have been at it for over twelve years. It’s been one of the most real journeys that you can think of and it’s been an absolute pleasure.”
The duo grew the network from flagship FoxyMoron to a vast network including content studios, production house and everything else that the current digital ecosystem requires, under the umbrella of holding company Zoo Media.
Bajaj highlighted, “We like to be a full-service agency and we like to offer our clients holistic solutions but of course the breadth of digital as an industry also kind of diversified and found areas for specialities as time progressed. So, in 2016 we spun off a creative technology company called Phosphene, which dabbled in the space of AR, VR, MR, does a little bit work with AI, ML, NLP, image recognition. In 2017, we spun off our own production house called The Rabbit Hole, In 2018, we partnered with a marketing technology company called Noesis Technology that works in the space of marketing tech; we also spun off a talent management and influencer management company called Pollen. In 2019, we spun off a small consultancy company called Doyen Oink Consulting that works, that aims to work with young companies, startups, that want to work with us as a network for our expertise. Last year, we also spun off a media company called Mammoth Media that dabbles in the space of media assets and IPs but not for brands.”
The duo, which believes that India has a great potential to be a trendsetter and leader in the martech, ad tech, and advertising, marketing space, wants to be an Indian network that goes international. “We do see international networks that come to India and consume a large chunk of the market share and while of course, we are a small drop in the ocean and it will take us generations to keep building out this vision, but we should be very excited of taking our vision to the world and becoming an Indian network that starts going from India to the world.”
Watch the full episode here:
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
