MAM
Media Mantra bags Loom Solar’s nationwide PR mandate
MUMBAI: Media Mantra, India’s fastest growing PR consultancy has bagged the public relations mandate of Loom Solar – a Faridabad based startup. Loom Solar Pvt. Ltd. is a manufacturer of Monocrystalline solar panels and AC modules. Media Mantra will be managing the brand’s image as a consultant and handle media duties, strategic PR and reputation management.
Loom Solar commenced its business in 2018 and soon gained recognition as the fastest-growing SMB of the Year’ award at Amazon SMBhav in the year 2020. The company is known for its advanced technology and has achieved the milestone of being the pioneers to bring IoT to Solar Panels in India.
On the appointment of the new PR team, Mr. Amol Anand, Co-founder, and Director, Loom Solar said “Media Mantra works with a range from solo entrepreneurs and startups and some of the best technology companies in India. Being an experienced PR firm with talented and creative minds and young professionals, we believe working, Media Mantra will contribute to enhancing our brand’s presence in the industry and will help us to maintain our communication with media, our stakeholders, employees and masses and will ultimately help to convey our messages and information about our products and services to our targeted audience.”
Speaking about the development, Mr. Udit Pathak, founder and director, Media Mantra said; “We are very happy to get an opportunity to manage the media presence of a brand like Loom Solar in India. Mr. Amol is a young entrepreneur and Loom Solar is an innovative brand that will not only give us an opportunity to explore renewable energy segments even further. It will also give us a new direction for us to work with a lot of fresh ideas and initiatives. We believe that PR and communications play an essential role in brand building and reputation management, especially start-ups. With our fresh perspectives and creativity, we are confident that we will add value to the brand’s overall representation in the segment.”
Media Mantra is the second-fastest-growing Image Management and Public Relations consulting firm in APAC and 9th fastest, globally. Strengthened by a cohesive network across the country and prolific relationships with prominent media platforms, Media Mantra is one of the Top PR Agency in Delhi NCR. Founded in 2012, Media Mantra has remarkably grown over the years through client and journalist referrals and today has emerged as the most trusted PR Agency in India. At present, the organization entails a prodigious clientele list, a passionate & experienced team, and a brilliant company trajectory.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
