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Media companies join hands for new measurement methods
MUMBAI: The unremitting arrival of newer media platforms has lead audiences to increasingly drift their consumption habits from television sets to computers and mobile devices. And therefore, there is an urgent need to develop fresh ways for measuring the size of their audiences, believe marketers. As a result, 14 media companies and advertisers have come together to form the Council for Innovative Media Measurement to pursue finer methods to measure and track the change in this media metrics. Referring to the fact that the new measurement system will not pose a threat to Nielsen Co‘s rating methods, members of the Council said that the consortium will look at identifying new methods of measurement and fund research that anyone can adopt. Led by NBC Universal president – research Alan Wurtzel, the Council includes ABC, CBS, CNN, ESPN, Fox, MTV, NBC, GroupM, Starcom MediaVest Group Worldwide, Interpublic Group of Cos‘s Mediabrands and Omnicom Group.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
