MAM
Media Care bags Cafe White Lama & White Lama Villa’ digital mandate
Mumbai: Ard Foods which owns brands like Cafe White Lama and White Lama Villa by Aman Singh Deep who also owns Shifuku and Thea has partnered with Media Care Brand Solutions, an integrated marketing agency, to manage and promote the brands – Café White Lama & White Lama Villa. Media Care would be responsible for developing marketing campaigns & strategies to propel the online presence for both the brands and increase footfalls through social media marketing, influencer marketing and content strategy.
White Lama Villa & Café White Lama both offer diverse cuisines with a unique European ambience and captivating culinary experience. The brands interior offers peaceful decor, soul satisfying coffees and delicious meals in their menu.
Media Care Brand Solutions co-founder & CEO Heemanshu Hemrajani said, “It has been a great journey working with some of the renowned brands in the hospitality space and now we are delighted to collaborate with ARD Foods. Our strength lies in ideating and executing out-of-the-box strategies for our clients on various social media platforms, to help them achieve their business goals through our marketing solutions. Our aim would be to put our best foot forward and attain the same for Café White Lama and White Lama Villa.”
Commenting on the association, actor-turned-entrepreneur ARD Foods’ Aman Singh Deep said, “We are excited to welcome team Media Care Brand Solutions on-board as our marketing partner for Café White Lama and White Lama Villa. The demonstrations of their creativity and their industry specific insights from time to time have been impressive, and I believe they are the right choice to drive the successful story of our brands.”
The partnership with Media Care Brand Solutions is poised to usher in a new era of creativity bringing fresh energy to the brands.
Speaking on the newest addition to the client’s roster, Media Care Brand Solutions co-founder & director Yasin Hamidani said, “We are thrilled with this partnership and are happy to get started on the marketing journey with ARD Foods. We intend to impact the overall brands value by showcasing our distinct skills that will capture the essence of the brand’s scrumptious cuisine.”
Being one of the leading marketing agencies for the past seven years, Media Care Brand Solutions has been successful in building an illustrious reputation for providing integrated marketing solutions to clients from diverse industries. They have catered to brands like Beardo, Cadiveu, Andis, Jaguar, Ikonic, Piramal Finance, The Pancake Story, Kofuku, Alniche Life Science, Aimil Pharma, Pelorus & Finacus, SafexPay, Pita Pit, Mickey Mehta, VC Fitness, Svish and Vardhman Steels, among others.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
