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Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage. She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of...
MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then...
New Delhi: Integrated marketing and communications agency Mogae Media is all set to acquire independent advertising agency Rediffusion. The deal also includes sibling agency Everest Brand Solutions. Rediffusion was launched by Diwan Arun Nanda, Ajit Balkrishnan, and Mohammed Khan in 1973. In 1994,...
MUMBAI: Dentsu International has made key leadership changes in India as part of its global organisational redesign. Media Brands and Amplifi erstwhile president Kartik Iyer will now join the network’s market leadership team as its chief operating officer. He will continue to report into Anand...
Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March...
