MEC bags Zeel account worth Rs 500 mn

MUMBAI: In the wake of a multi agency pitch, Zee Entertainment Enterprises Ltd (Zeel) has roped in Mediaedge: cia (MEC) as its media partner.
 
Sources from Zeel confirm that the account size is pegged at Rs 500 million.
 
Meanwhile, incumbent agency Madison Media will continue to handle the media duties of the Essel Group.