MAM
MEC appoints Sidhraj Shah as Head of Brand Activation
MUMBAI: MEC, a leading media agency and part of WPP, (www.mecglobal.com), today announced the appointment of Mr. Sidhraj Shah as Head of Brand Activation. His mandate is to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services. Shah’s last assignment was at Wizcraft as Deputy General Manager. An MBA from Bombay University, he will report to T Gangadhar, Managing Director, MEC and to Dalveer Singh, Head Experiential Marketing, APAC, GroupM’s experiential marketing unit.
Speaking about the appointment, T. Gangadhar said, “We are pleased to have Sidhraj on-board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications (IMC) is at the core of MEC and I am confident Sidhraj’s experience will further improve the quality of our product.”
With prior stints at O&M, SSC&B Lintas and Bates 141, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day. He has successfully executed activation programs that have become case studies within the industry – such as India’s 1st Pogo Flash Mob activation for McDonald’s, the RFID Tech innovation for Siemens Data Tracking at Elecrama (2012) to India’s largest 3D art-style façade for MCHI Exhibition (2013).
On his appointment, Sidhraj Shah said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.”
Dalveer Singh added, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
