MAM
McVitie’s Tasties relaunches cookies & creams with a fresh look and delightful flavours
Mumbai: McVitie’s has unveiled a fresh new look for its Cookies and Creams range under the McVitie’s Tasties. Known primarily for its Digestive and Hobnobs products in India, this move marks a significant step for the brand wherein, it’s expanding its indulgent offerings with an enticing selection of tempting treats.
The McVitie’s Tasties range features three sandwich creme biscuit variants: Double Choco, Choco-Vanilla, and Choco-Orange, as well as three cookie variants: Butter, Cashew Almond, and Coconut, all starting at Rs. 10 and available at various other price points. These flavours are crafted to tantalize your taste buds and offer an indulgent experience at an affordable price. With a strong commitment to craftsmanship and quality, the range is presented in vibrant, modern packaging designed to catch the consumer’s eye.
McVitie’s has employed its thorough market research and insights into consumer understanding to develop the McVitie’s Tasties range. By tailoring its offerings to suit the preferences of Indian consumers, the brand ensures a resonance with local tastes while also introducing contemporary packaging with a premium feel. The new packaging not only enhances the visual appeal but also ensures freshness and convenience for consumers, reinforcing McVitie’s dedication to delivering premium products.
pladis Global country general manager India Ritesh Gauba added, “At McVitie’s, our goal is simple – to give our consumers what they want. The new cookies and creams range under McVitie’s Tasties is a perfect example of this commitment. From extensive market research to crafting each biscuit with the finest ingredients, every step reflects our unwavering commitment to delivering excellence. We’ve focused on combining great taste with quality ingredients, creating a delightful snacking experience that caters to the Indian palate while still offering excellent value for money. Our goal is pure and simple – to bring joy and create memorable moments with every bite.”
pladis Global head of marketing India Pawan Jagnik expressed his excitement about the relaunch, saying, “We’re absolutely excited to bring back our cookies and creams under the McVitie’s Tasties range, with a brand-new look and packaging that’s sure to win hearts. While McVitie’s is synonymous with Digestive and Hobnobs in India, this relaunch signals our continued commitment to expanding our indulgent offerings. From digging deep into market research and understanding what our consumers truly desire, we have gone above and beyond with this new range. I’m immensely proud of what we have achieved. This relaunch isn’t just about meeting consumer preferences, it’s about creating those magical moments of joy and satisfaction that define McVitie’s.”
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
