Ad Campaigns
McDonald’s launches multi-nation campaign #StoriesThatTakeYouForward
Mumbai: With an aim to celebrate the success of female employees and to foster the culture of diversity, McDonald’s launched a unique multi-nation campaign with the umbrella thought that ‘Inspiring Women, Inspire Women’. Six countries of McDonald’s in the APMEA region including India (S&W), India (N&E), Philippines, Brunei, Indonesia, Vietnam, Taiwan and Thailand, came together to narrate #StoriesThatTakeYouForward campaign bringing to fore real inspiring stories from real voices, driving real impact. The campaign focuses on the women’s commitment to creating opportunities for themselves and others in the company while also celebrating the accomplishments of some of McDonald’s inspiring women who serve as role models for many.
Taking the center-stage, these women spoke about their journeys, ambitions, dreams, day at work, families, break time and how they encourage other crew members at the restaurants. These reels are followed by bite-sized Instagram stories throughout the day, highlighting the fact that wherever our women may be, their passion, dreams, and determination to make it happen are the same.
Westlife Foodworld managing director Smita Jatia said, “We at McDonald’s India place utmost importance on promoting a culture of gender equality and diversity. We recognize and celebrate the essential role of women in our workforce and are ever committed to creating equal opportunities that empower our employees and foster an inclusive culture that provides a level playing field.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
