MAM
McDonald’s India says ’25 years of lovin it’ on its 25th anniversary
Mumbai: From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India – North & East has launched the #25YearsOfLovinIt campaign capturing fun, light-hearted, feel-good moments that McDonald’s is known for. To further spread the joy of completing 25 years, the fast-food brand has introduced its Rs 25 menu.
Featuring popular social media celebrities and real-life couple Awez Darbar and Nagma Mirajkar, #25YearsOfLovinIt is a contemporary rendition and continuation story of McDonald’s memorable ‘hum dono boyfriend-girlfriend hai kya’ campaign which struck a chord with its appeal.
Conceptualised by DDB Mudra, the film opens up with a typical moment in this social media age, when Awez, the male protagonist, accidentally double taps on Nagma’s (the female protagonist) old profile photo, reconnecting them after many years. The new campaign, directed by Sudhir Shetty and produced by Yellawe Digital, brings out the moments of happiness when two friends reunite to relive their cherished memories over their favourite Happy Meal at McDonald’s.
“I remember the excitement of the first-ever McDonald’s opening up in India, right next to the college I ended up going to. 25 years on, I feel the same childish thrill when I’m near a McDonald’s,” said DDB Mudra North executive creative director Iraj Fraz Batla. “And as we celebrate 25 years of McDonald’s in India, it’s the same thrill we capture using the characters who appeared in one of our most iconic films. While they reunite, we’re reminded how much they, McDonald’s, and by extension, all of us have grown over the years.”
EMBED Link: https://www.youtube.com/watch?v=Wxrgrp7lBs0
Commenting on the campaign, McDonald’s India – North and East chief operating officer Rajeev Ranjan said, “We have had an amazing 25 years in the country. Bringing smiles to millions of our customers through our great-tasting delicious menu offerings and providing delightful memorable experiences to our guests has been extremely satisfying. Our new campaign beautifully captures the nostalgia, the excitement, fun and the sheer joy of happy times spent by two friends meeting after 25 years at their favourite McDonald’s restaurant enjoying their favourite meal. Through the film we reinforce our promise of providing delicious feel-good moments easy for our customers, we are optimistic that our customers would relate to and love the campaign.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
