MAM
McDonald’s India says ’25 years of lovin it’ on its 25th anniversary
Mumbai: From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India – North & East has launched the #25YearsOfLovinIt campaign capturing fun, light-hearted, feel-good moments that McDonald’s is known for. To further spread the joy of completing 25 years, the fast-food brand has introduced its Rs 25 menu.
Featuring popular social media celebrities and real-life couple Awez Darbar and Nagma Mirajkar, #25YearsOfLovinIt is a contemporary rendition and continuation story of McDonald’s memorable ‘hum dono boyfriend-girlfriend hai kya’ campaign which struck a chord with its appeal.
Conceptualised by DDB Mudra, the film opens up with a typical moment in this social media age, when Awez, the male protagonist, accidentally double taps on Nagma’s (the female protagonist) old profile photo, reconnecting them after many years. The new campaign, directed by Sudhir Shetty and produced by Yellawe Digital, brings out the moments of happiness when two friends reunite to relive their cherished memories over their favourite Happy Meal at McDonald’s.
“I remember the excitement of the first-ever McDonald’s opening up in India, right next to the college I ended up going to. 25 years on, I feel the same childish thrill when I’m near a McDonald’s,” said DDB Mudra North executive creative director Iraj Fraz Batla. “And as we celebrate 25 years of McDonald’s in India, it’s the same thrill we capture using the characters who appeared in one of our most iconic films. While they reunite, we’re reminded how much they, McDonald’s, and by extension, all of us have grown over the years.”
EMBED Link: https://www.youtube.com/watch?v=Wxrgrp7lBs0
Commenting on the campaign, McDonald’s India – North and East chief operating officer Rajeev Ranjan said, “We have had an amazing 25 years in the country. Bringing smiles to millions of our customers through our great-tasting delicious menu offerings and providing delightful memorable experiences to our guests has been extremely satisfying. Our new campaign beautifully captures the nostalgia, the excitement, fun and the sheer joy of happy times spent by two friends meeting after 25 years at their favourite McDonald’s restaurant enjoying their favourite meal. Through the film we reinforce our promise of providing delicious feel-good moments easy for our customers, we are optimistic that our customers would relate to and love the campaign.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
