Brands
McDonald’s India – North & East aims to hire 1500 employees from NGOs by 2025
Mumbai: In its endeavour of driving change and making a positive impact in the local communities, McDonald’s India – North and East is planning to hire 50 per cent of its workforce by 2025 i.e 1500 people through non-government organisations. For this, McDonald’s India – North and East has launched the community campaign ‘McDonald’s For Youth’ – that aims to meaningfully contribute towards India’s growth story by providing gainful employment prospects to the local communities, especially the less-privileged. So far, the brand has hired more than 500 young people over the last year, partnering with several reputed not-for-profit organizations such as Magic Bus, Tech Mahindra foundation, Quess Corp Foundation, and Tarraqi, amongst others.
For most people hired through the ‘McDonald’s For Youth’ initiative, it being their first job, is an important milestone in their walk of life. Besides being their first source of income, these young minds benefit from the McDonald’s global training curriculum through which they acquire the right skills and knowledge desired to succeed in their career path. This includes skills such as food safety and hygiene practices, safe food handling, customer service, communication, teamwork etc. McDonald’s has a proud legacy of shaping hospitality professionals by imbibing the right attitude, empathy, and passion in people with its robust training programs.
Talking about the initiative, McDonald’s India managing director Rajeev Ranjan said, “‘McDonalds for Youth’ is a campaign through which we aim to offer gainful employment for the youth, especially youth from the under-privileged communities who have limited education and employment opportunities. We aim to hire 50 per cent of our entry level workforce under this initiative, invest in their overall growth and development through our world class high-quality training and learning programs. This initiative is much more than filling open positions – it is about being a part of the local communities, and is an attempt to make them a part of us. We invite more organizations to join us in our endeavour to dismantle the barriers to equal opportunities, dismantle barriers to economic growth and empower the youth to excel in their work and life.”
McDonald’s India- North and East aims to create a ripple effect by leading positive change extending far beyond the walls of the restaurants and serving brighter futures. This visionary effort endeavours to address one of the most pressing issues facing our world today: providing equal opportunities and a better future for all. By collaborating with NGOs and leading the way in creating opportunities for underprivileged individuals, McDonald’s India -North and East hopes to be a catalyst for change while helping to shape a brighter future for India.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
