Brands
McDonald’s India – North and East ropes in Kartik Aaryan as brand ambassador
Mumbai: McDonald’s India – North and East has roped in actor Kartik Aaryan as its new brand ambassador. The actor’s strong youth connection will further strengthen the bond between McDonald’s and its fans.
Aryan’s association with McDonald’s India – North and East – as the brand’s face is poised to foster consumer outreach across all platforms in an appealing way. The actor, through his versatile and magnetic personality, will engage people from all age groups, especially gen-z and millennials in a myriad of settings, thus generating high brand salience for McDonald’s.
Also, as a part of the brand strategy, McDonald’s India – North and East has been continuously evolving its menu items, adding new and exciting options, as per the tastes and preferences of its customers. Most recently, McDonald’s introduced cheesy fries with smoky chipotle sauce. Among one the most notable launches this year is the butter chicken grilled burger & butter paneer grilled burger. The brand has also recently re-launched its famous veg surprise burger across all restaurants and re-introduced breakfast menu in select restaurants across North and East India.
Commenting on the association, McDonald’s India – North & East chairman Sanjeev Agrawal said, “Aryan is a youth icon and a popular name in families, just like McDonald’s. We feel that Kartik’s strong youth connect, mass appeal and captivating personality has made him emerge as an icon for India’s youthful populace, which resonates strongly with the ethos of McDonald’s brand. We are excited to welcome Aryan to McFamily and look forward to a great partnership.”
Speaking on this announcement, Aaryan said, “McDonald’s has been a part of my growing-up years. The name elicits so many happy memories from my teenage days, and the brand continues to be special in my life. It gives me immense pleasure to be associated with McDonald’s. I am excited to be a part of the family and look forward to working on interesting, cool, and fun-filled projects with the brand.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
