Brands
McDonalds India launches digital campaign for their product “Chicken McWings”
Mumbai: In its endeavour of serving more choices to the customers, McDonald’s India – North & East has launched a digital campaign for their product “Chicken McWings” .The brand plans to capture the tastebuds of chicken fans with its quality and taste, inspired by the North and East India taste palates. The brand asks people on its Instagram handle to replace one word in a movie with Chicken McWings propels movie buffs and chicken lovers to share their own hilarious versions of their favourite movies, starting with- Dilwale Chicken McWings le Jayenge. With the addition of Chicken McWings in the menu, McDonald’s India – North and East has added yet another scrumptious and delicious option to its extensive chicken offerings that include Chicken McNuggets, and a wide range of chicken burgers including Butter Chicken, McSpicy Chicken, McChicken, Chicken McGrill, Chicken Maharaja Mac.
Chicken McWings is an authentic chicken delicacy, which is crispy and crunchy on the outside, succulent and tender on the inside, filled with mouth-watering flavours and topped with a savoury mix of chilli and lemon seasoning giving that ultimate bliss in every bite. As a part of the McDonald’s quality and safety process, Chicken McWings, just as all McDonald’s chicken products, undergoes close to 64 stringent quality tests from farm to fork to ensure top-notch quality, and ultimate taste. As part of McDonald’s continuous commitment to quality, Chicken McWings does not contain any artificial colours, artificial flavours or artificial preservatives.
Announcing the launch of Chicken McWings, McDonald’s India North and East managing director Rajeev Ranjan said, “Our continuous endeavour is to understand and meet the evolving tastes, preferences, and choices of our customers with tastefully crafted menu items. Chicken McWings is an important addition to our menu as a response to the rising chicken consumption in India and increased demand for high-quality chicken products, giving our customers menu variety to choose from, when it comes to all-day menu. Our newly launched, bold Chicken McWings is receiving a fantastic response from our customers. We are excited to add this exciting new menu item to our growing chicken portfolio.”
Chicken McWings is served in 2 pcs and 4 pcs serving size, across McDonald’s restaurants in North and East India (except for vegetarian restaurants) or through McDelivery (Swiggy, Zomato or Magic Pin), or through takeaway, or drive-thru.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
